Recently, Amazon new seller [qualification review process] has been updated, in order to help sellers open the store faster, Xiaobian first to sort out the 3 common problems about qualification review!

When will a new seller trigger a qualification review?

When a new seller registers through the Amazon registration link and completes the company information, seller's personal information, bank deposit account information, payment credit/debit card information and store information, it will enter the seller identity verification, that is, the qualification review process:

What has been updated in this review?

To help new Amazon sellers complete their reviews faster and more efficiently, Amazon has simplified the second step: the authentication process!

Before update: After you have prepared your company and personal information, you need to make an appointment in advance or wait for the vacancy time of Amazon staff to make a video call;

Post-update: You don't have to wait for anything to enable 24/7 self-verification. Just a few minutes to take a mugshot or record a video of your face and your business license photo to quickly complete the review process!

What are the procedures and precautions for the overall qualification audit?

Xiaobian has sorted out the detailed operation process of each step of the [2024 Amazon new Seller qualification Review] for everyone. It is recommended to bookmark this article and check it carefully to pass the qualification review faster.

Please be sure to submit the correct identity information as prompted, such as the front and back of the legal representative's ID card or passport personal information page, the color scanned copy of the company's business documents, and wait for review!

Click the corresponding button to upload the corresponding data, you will see the upload instructions of identity documents, please read carefully and ensure that the data upload requirements are met, and then check.

The photo upload may take a little time, after the upload is successful, click the "Next" button at the bottom, and you can close the page after seeing the green identity verification information submitted.

Little Tie:

1. The identity information must be consistent with the identity information of the legal representative on the business license

2. The company's business documents refer to:

Mainland Chinese enterprises: business license

Hong Kong, China Enterprise: Company Registration Certificate and Business Registration Certificate (These two copies must be combined into one document)

Taiwan Enterprise: Business registration copy/Establishment Registration Form/change registration form

3. Please provide color scanned copies of business documents and legal representative ID card or passport:

Only the color scanning copy of the paper business license of Chinese mainland enterprises is accepted, and the electronic business license is not accepted

Accept electronic business documents from Hong Kong and Taiwan enterprises

4. The document must be of high quality, color and complete, clear and easy to distinguish. It is not allowed to upload screenshots or use PS, Meitu and other tools

5. Use one of the following formats: TIFF, PNG, JPG, PDF, and JPEG. File names do not contain special characters (for example, $, &, or #)

After the identity information is submitted, the next step is to officially enter the authentication process, Amazon provides you with two new authentication methods - take a face photo, record a face video.

You can review according to your own needs. At present, both of these methods support the legal representative or corporate contacts to take or record facial photos and videos. It is recommended to shoot by the legal representative himself, as this can improve the efficiency of your verification.

If the audit is conducted by the corporate contact person, please ensure that the authorized person has his/her identity document and the identity document of the legal representative.

By taking a face photo, Amazon will compare the material and the face photo to complete this verification step, no need to queue for manual review, as long as the material is ready, you can immediately start the authentication, and the audit process is more efficient, audit results are faster, efficiency is full.

After you select "Take a photo of your face," you will be taken to the next screen where you consent to and authorize Amazon and its third party service providers to collect, process and use your face data. If you consent to and authorize Amazon and its third party service providers to collect, process and use facial data, you will experience an efficient verification process that uses face recognition technology to complete your identity verification.

In addition to taking facial photos, Amazon has also launched a new review method "record face video" function, the whole process will be reviewed by Amazon employees.

After you select "Record Face Video," Amazon and its third-party service providers will use pictures and videos of your face as well as files for verification. The entire verification process will be videotaped to ensure impartiality. You can use this verification method at any time and complete the video recording in 3 minutes.

After completing verification in any of the above ways, if you appear in the following screen, you have completed verification. Please wait patiently for the audit results. You can know the authentication results in two ways:

1. Wait for Amazon email notification

2. Log in to the seller platform interface to view the audit results

* The Amazon Seller Platform Review team will review all information and documentation, a process that usually takes 2 business days.

During the authentication process, if you see the following prompt on the registration screen, it means that the ID and business license photo you submitted do not meet the requirements, then you need to make a video call with an Amazon employee to complete the authentication.

Once you have verified your identity, Amazon may mail a postcard with a one-time password to the address you filled in when you registered for address verification, please make sure that the address is in use and ready for mailing. If you encounter address verification, please follow the prompts on the seller's platform page to complete the operation.

The postcard and related instructions will be sent to your mailing address within 5-8 working days, if you do not receive the postcard after 7 days, you can click Send again, you have 3 chances to re-apply for the postcard, do not apply frequently.

After completing all the above audit verification, please wait patiently for the audit result, Amazon will inform you of the process via email. If you receive an email telling you that "your account information has been verified, you can now log in to the seller platform for subsequent operations", you have successfully completed the Amazon seller account qualification audit!

Please log in to Seller Central and you will see buttons that will allow you to go to each mall, indicating that you have opened all the sites featured on Seller Central at once. Please click to enter each mall and conduct subsequent operations!

Q: What's the difference between "Take a mug shot" and "Record a face video"?

A: If you select "Take a photo of your face", then Amazon will use facial recognition technology to complete your identity verification; If you select "Record Face Video," the video will be reviewed by an Amazon employee to verify your identity.

Please note that both verification methods do not require an appointment. But if you choose "Take a mug shot," your review process will be faster and more efficient, as "Record a face video" will have to wait for an Amazon employee to review it.

Q: When using the "Record Face Video" or "Take face photo" function, does the legal representative of the company have to take the photo or video?

A: It can be the legal representative himself or the contact person of the enterprise. However, Amazon recommends filming by the legal representative himself, as this can improve the efficiency of your verification.

If the legal representative of the enterprise is unable to participate in the verification in person, it can authorize others to participate in the "recording face video" or "taking face photo" verification. After completing the verification of "recording face video" or "taking face photo", the authorized person needs to log in to the seller platform again after 2 working days, and then click the button of "Using Video call verification". This option requires booking the authentication time, and completing the online video verification through video call with Amazon employees at the scheduled time.

Please make sure that the authorized person has his or her own ID card and the ID card of the legal representative.

Q: What are the software or hardware requirements for using the "Record Face Video" feature?

A: Amazon supports verification on computers and mobile devices, and you can switch devices during the verification process. But please ensure the following points:

Your device has a working front-facing camera.

The Internet connection is stable and reliable.

If the photo or video taken during the verification process has low pixels, you will see a reminder that you can try the verification again.

Q: During the verification process, I accidentally exited the "Record a face video" or "Take a face photo" page. Can I log in again to continue verification?

A: Yes. You can log back in and start recording new videos and taking new photos. Make sure you log in using the same email and password you used to register your Seller Center account. If you see "Select Merchants and marketplaces" - "Select Account" after you sign in, no matter which Amazon site you choose to sell on, you must click "United States" before you can proceed with verification.

Q: What is a valid ID?

A: You should provide an original valid photo ID that must show your photo, full name, date of birth, expiration date (if applicable) and signature (if applicable). Make sure the photo in your photo ID matches your appearance.

Q: I've heard that there are channels to purchase registration links that skip qualification verification, complete registration faster, and do not trigger additional reviews?

A: There is no charge for the account registration link provided by Amazon! Any registration link that requires a paid purchase is from a non-compliant source, and not only does such registration link not provide a shortcut in any process/review, but it is subject to a number of risks after launch, including but not limited to restricted sales rights.